Maintaining a consistent logo across all platforms is essential since it greatly influences how people perceive your business. “What is the best logo size?” is a question you may ask yourself at the beginning of your branding journey.
The solution? It varies.
Regardless of its size, your logo should always seem professional and maintain its integrity whether it is printed on tote bags, Instagram posts, your website header, or a web browser. The platform to which you are uploading your logo determines its typical size. In addition to making it simple to scale and resize your design, knowing logo sizes and creating many versions for every medium will guarantee that your logo always looks its best and represents your company’s identity.
Logo size essentials
Have logo variations
You can be more flexible by creating multiple variants of your logo design because different platforms have distinct needs. The following versions can be used:
1. Size variations
Horizontal (landscape), vertical (sometimes termed stacking), emblem, favicon, or icon (also known as brandmarks, submarks, or symbols).
Vertical
Horizontal
2. Color variations
Backgrounds in black, white, grayscale, monochrome, transparent, and colored.
3. Logo type variations
Logos can be modified for a variety of purposes. For instance, there can be two versions of your master logo design: one with your slogan, one with your company name, and one without.
Understand file formats
Vector files, like PDF or SVG, are the best for scalability, therefore, you should save your logo design in these formats. As the master copy of your design, vector files can be readily resized or reformatted to other file types, such as JPGs or PNGs, without sacrificing quality.
Be mindful of the resolution.
A brief summary of several fundamental resolution ideas is provided below:
- Pixels per inch (PPI), is the number of pixels that will show up on a single inch of any digital screen. Pixel density, or PPI, is a metric used to quantify visual clarity. The image’s level of detail will increase with the PPI.
- Clarity can also be measured on paper using DPI (dots per inch). Since it will dictate the ink dots, this measurement is crucial for any printed copies of your logo.
- Bytes are the actual file size and can be expressed in kilobytes (KB), megabytes (MB), and gigabytes (GB).
Think about scalability.
Remember that it’s far easier to start with a large size and work your way down than to try to expand one that’s too small. You can use an image resizer to make changes and modify your images.
Keep your logo constant.
A brand guidelines document specifies where and how to show a logo, as well as the file dimensions. This allows your brand to be consistent throughout all communications. Clear rules also ensure that anyone who uses your brand understands how to keep it aligned.
Website Logo Sizes
Having your logo on your website is an excellent approach to greet visitors and allow them to experience your brand from the first click. Having the greatest quality image will provide the best user experience.
A logo is most commonly shown on a website’s top banner/header and favicon.
Here are some logo size guidelines for websites:
Header
Most brands place their logo on the left side of the top navigation bar. This permits the brand to appear on each page of the website.
The size and positioning of your website header logo will be determined by the website builder and theme you use.
These are the usual measurements for websites:
Vertical layout:
- 160 x 160 px
Horizontal layout:
- 250 x 150 px
- 350 x 75 px
- 400 x 100 px
Favicon
Favicons make your brand visible in the search box, allowing customers and leads to simply navigate between your site and others.
These are the typical favicon sizes for browsers:
- 16 x 16 pixels
- 32 x 32 pixels
- 48 x 48 pixels
Email signatures
Including your logo in your email signature not only makes you appear professional but it also reinforces your branding efforts across all touchpoints.
It is recommended that your logo image file be no larger than 320 px by 70 – 100 px.
Logo sizes for social media
Whenever you utilize your logo on social media, make sure you format it properly. In some circumstances, specific sorts of logos may require adjustments.
The following are the usual measurements for social media logo sizes:
- Profile photo: 180 x 180 px
- Cover photo: 820 x 310 px
- Ideal file type: PNG
- Profile Photo: 110 x 110 px
- Ideal file type: JPEG
Instagram transforms all files to JPEG. If you post a PNG, Instagram will convert the image to a JPG, but you may experience unexpected quality loss.
- Profile photo (circular): 400 х 400 pixels
- Cover photo: 1128 x 191 pixels
- Best file type: JPG or PNG
- Profile photo (circular): 400 x 400 pixels
- Cover photo: 1500 х 500 pixels
- Best file type: JPG or PNG
- Profile photo (circular): 165 x 165 pixels
- Best file type: JPG or PNG
TikTok
- Profile photo: 200 x 200 pixels
- Best file type: JPG or PNG
YouTube
- Profile photo (circular): 800 x 800 pixels
- Thumbnail photo: 1280 x 720 pixels
- Cover photo: 2560 x 1440 pixels
- Best file type: JPG, PNG, BMP
Google My Business
- Profile photo (circular): 720 x 720 px (minimum resolution :250 x 250 px)
- Cover photo: 1024 x 576 pixels
- Best file type: JPG or PNG
Logo sizes for print
When printing your logo, make sure it is in SVG format. As previously stated, this file type is infinitely scalable and will not degrade in quality regardless of how much you expand or reduce it. It’s also vital to consider your logo colors in print, which employ the CMYK (cyan, magenta, yellow, and black) color mode rather than RGB (red, green, blue) in digital formats. In general, it is recommended that you design your logo in CMYK, as it is easier to shift to RGB. The HEX color code is used online.
The following are some of the standard print sizes:
Business Cards: US Standard size: 3.5″ x 2″.
Mugs: Standard 11 oz cup measures 7.5″ x 3″.
Hat sizes and types can vary, therefore a logo size of 3-3.5 inches broad is advised.
T-shirts have a maximum print area of 14 in x 15 in. Consider printing a logo on a breast pocket that measures approximately 4 ⅜ in x 5 ⅜ in.
Tote bags: The ideal print space for a regular bag is 14″ x 16″.
Letterhead: A4 (the most popular letterhead size) measures 210 mm by 297 mm.
Standard letter size (US) is 8.5″ x 11″.
Standard business-size envelopes are no.10, measuring 4 ⅛ in x 9 ½ in.
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